"Once a simple process becomes a technique, it can only grow more complex. It never becomes simpler. It becomes the specialised knowledge of a few experts, and everyone else becomes dependent on them We forget that we ever knew how to do things like conversations, planning and thinking. Instead, we become meek students of difficult methods"


Margaret Wheatley Turning to One Another

SOLUTIONS


Why is it that business writing is often so boring?
 
We need written words in our work much more than we perhaps realise. Reports, emails, announcements, letters - we all do them and that's before we even start on stuff such as press releases or newsletters  that we'd normally wheel in the specialists for.
 
What if we could infuse those words with a bit more life? Imagine the impact our words might have then. Words that will persuade, encourage, excite, move and inform.
 
Dispensing with much of the turgid language that infects so many of our business communications,  Kate brings clarity, creativity - and even the odd bit of sparkle where necessary -  to all sorts of business writing. 
Her work covers:
  • Copy writing (and editing)  including magazines, reports, booklets, brochures and packaging.
  • Press releases and press features.
  • Coaching on how to write better for business. 
  • Ghost writing.

 

"Kate takes the complex environmental issues that we deal with and makes them accessible to the right people and in the right publications for our target markets. An added bonus is that she also happens to be great fun to work with and has, on occasions, been known to bring some rather good beer along to meetings!"

Nick Leaney, Director,  Aardvark EM Ltd