"Once a simple process becomes a technique, it can only grow more complex. It never becomes simpler. It becomes the specialised knowledge of a few experts, and everyone else becomes dependent on them We forget that we ever knew how to do things like conversations, planning and thinking. Instead, we become meek students of difficult methods"


Margaret Wheatley Turning to One Another

SOLUTIONS


Why is it that we are rich in information yet, often, so poor in knowledge and understanding?

It is easy to be fooled into thinking that the more complex our business processes are, the more effective they will be. This can often leave us confused and our marketing programmes and hopes for growth unfulfilled.

There is, of course, always a place for robust and proven techniques – ones that really do work. Many businesses use them with powerful results.

Kate combines effective communications processes with keen insights into how human beings think and behave.

Dispensing with much of the marketing hype, she brings clarity, simplicity and focus to enable businesses to lay hold of the big picture and then brings in the tools and practices to help them succeed.
 
Her business interventions include:

 

  • Media relations
  • Copy writing including magazines, reports and corporate publications.
  • Coaching for in-house marketing and communication teams
  • Communication audits
  • Crisis management
  • Whole organisation communication strategy development

"It is rare to find someone who is able to bring the insight and energy to your projects in the way that Kate does. I have found her writing is intelligent and considered. With the minimum of briefs Kate is able to turn a messy batch of ideas into coherant and thought provoking reports and articles ."

Jackie Bagnall, Business Relations Manager, School of Business and Economics, University of Exeter.